
The Invisible Industry
The Evolution of Trade Shows
by Larry Kulchawik & Bob McGlincy
A 404-page business history tracing trade shows from their origins as World's Fairs through to their current role as an essential business platform generating more than $1.6 trillion of economic impact worldwide. It profiles more than 50 industry figures and examines how major convention cities, venues, and exhibit suppliers developed across the United States.
Business & Economics, Commerce, HistoryBooks Writer USAISBN: 9798300940355November 2024
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